Written by Susan Barton,contributing author
So,you have a business and you’ve developed a website to go along with it. Now what? The most attractive,informative website in the world won’t receive traffic if no one knows about it. It’s essential to find ways to get visitors to your site.
Your first step should be to submit your website to search engines like Yahoo,Google and Bing. You could take the time to do this manually and individually or you could register your site with a search engine optimization firm like Submit Express,which will submit your site to hundreds of search engines for free. This saves you a lot of time and can be highly effective.
It is my opinion that every website can benefit from a blog. I personally prefer WordPress because it’s so easy to use,but many people use other blogging sites like Blogger or LiveJournal. Whichever blogging site you use be sure to update often. Frequently updated content ensures visitors will keep coming back. It also enables your site to be found more often and more easily by search engines. Write blog posts that compliment your website so you’ll be sure to attract your target audience. Be sure to use plenty of descriptive tags to help your articles show up in higher ranking search results.
Writing articles for article market directories is an excellent way to bring traffic to your site. Article websites like EzineArticles,HubPages,Triond and others provide authors with a bio/resource box that can be used to include a little bit about you and your websites. Each time you submit an article your author’s bio can be viewed by hundreds of potential visitors to your site. Use the author’s bio box to your best advantage. Many article sites give valuable advice on constructing a well-written bio.
If you don’t already have a Twitter or Facebook account sign up right away. These social networking sites can be an invaluable asset to you,your business and your website. Inviting people to follow you on Twitter or become your friend on Facebook allows you to share your website and business goings on easily. Putting share buttons on your website is easy and makes sharing your posts and other content with one click. You can also create a Facebook Fan page for your website. Facebook has some great tutorials and step by step instructions on how to do this.
Don’t overlook old fashioned business tools like business cards. VistaPrint.com offers tons of free business products including business cards. All you pay is the shipping and handling. They also have promotional products like pens,checks,car door magnets,banners,signs,and more that can be customized with your business logo and information. People love getting freebies. Every pen or magnetic business card you give away is advertisement for your website.
These are just a few of the methods you could use to bring traffic to your website. Getting creative is important. Tell everyone you know about your website. Give website guests a reason to visit and then return again and again. Update your website content frequently. Make it interactive with surveys,polls and reviews. As any business owner knows,it takes a lot of time,effort and ingenuity to succeed.